In this SAIR-exclusive half-day workshop, Janet Wallace, CEO of Social Deviants and founder of the massively successful utopYA conference, will share with you what it takes to clearly articulate who you are in an increasingly divided hybrid publishing world. You will walk away armed with how to navigate the new marketing landscape, and you'll learn how to work with teams to clearly build your personal brand while also finding the right audience for each book, regardless of whether it's self- or traditionally published.
Thoroughbred Marketing & Branding in a Hybrid World
How do you create a strong author voice that resonates with multiple audiences when some of the marketing is done by you and some of it is done by a publisher or agency? How can you work with your publisher to create powerful branding & marketing that sets you apart from others on their roster? How can you foster mutually beneficial relationships with "competing" authors so that you both succeed?
Anyone who reserves their spot at the workshop will be entered to win a one hour (60 minutes) private strategy session with Janet Wallace in addition to the group workshop. Can be used the same day or scheduled for a future date which will be held via SKYPE. I will draw the name of the winner at the end of the workshop.
Carlyle Labuschagne is an award winning South African author working her way into the hearts of international readers .